Wednesday, April 6, 2011

Sprinkles Cupcakes

Next stop on the cupcake taste test: Sprinkles Cupcakes in La Jolla

Even though its brand new to the La Jolla area, this Sprinkles always has a line out its door. Whether that line is because of the small ordering area inside or the amount of people getting cupcakes is for you to decide. The positive outlook on the Sprinkles line is that for the time you are outside, you can think of what cupcakes you are going to order. With the selection of cupcake flavors changing everyday, it is almost necessary to check their website before visiting as to make sure your favorite flavors are present. Sprinkles only offers full sized cupcakes, but they do also offer "frosting shots" - a small cup overflowing with a frosting of your choice for only $.75. 

After our brief wait in line, we came up to the glass window to select which cupcakes we would be sampling today. True to form, each cupcake had the signiture Sprinkles design (a small dot decoration) and were perfectly arranged. We chose to taste the classic Red Velvet and the Peanut Butter Chip cupcakes and a frosting shot of Strawberry icing.  


Time for the taste comparisons...
As a true lover of chocolate and peanut butter cupcakes, I was truly disappointed with Sprinkles creation. Instead of a completely chocolate cupcake, they opted for a peanut butter cake studded with chocolate chips. This plus the overly peanut buttery flavor and denseness of the frosting left my taste buds overwhelmed. The point of a chocolate cake with the peanut butter frosting is to add some sweetness to the strong creaminess of the peanut butter frosting.  Sprinkles failed at this flavor - I couldn't even eat half of it.


Their infamous Red Velvet was, on the other hand, quite delicious. The texture of the frosting was the perfect to the cake - not too creamy, hardened just enough, and very smooth. The frosting also had a sufficient amount of cream cheese flavoring. The cake was a little dry, but it didn't ruin my overall impression of the cupcake. The look of the cupcake scored points with my taste - simple and attractive. They also made a special decoration for their Red Velvets, a red cross, to support the survivors of the Japanese tsunami.


In all, our taste test tended to lean toward Cupcake Love, rather than Sprinkles. However, I know deep down that the cupcake shop to beat both of these great places is Love at First Bite in Berkeley.... that'll be next in the taste test!

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